Shimano

Shimano’s new XTR brakes offer loads of options!

Of course this isn’t the first time Shimano has offered 2 unique braking platforms within their top of the line XTR family, and really it’s a pretty clever concept. For riders seeking the lightest possible braking set-up Shimano have developed...

Watch // All aboard ‘The Cool Bus’

What could be a better mode of transportation for five young B.C. shredders embarking on classic southern B.C. roadtrip than an old skooly dubbed the Cool Bus? It’s a formula as old as dirt—gather a bunch of riding buddies, pile...

So, why should I buy an e-MTB?

We all know the e-bike market continues to grow and as a result, attracting new riders who are starting their journey through the world of E-MTBs, so Shimano want to help them to level up and become confident riders. In...