SRAM and Brandon Semenuk celebrate 20 years together
20 years is a mighty long time, long enough to build an empire. Long enough to fall and rise, long enough to reinvent yourself. SRAM are celebrating one of cycling’s longest-running, most successful partnerships, 20 years shared with Brandon Semenuk.
Back in 2008, Brandon was still relatively unknown outside of Canada, yet his skills were far beyond that of most on earth. Photo // Holmes
This 3-part series begins with Sharpening Your Knife, an intimate look at Brandon’s beginnings as a rider and the process by which he developed his competitive craft. The jump from being another young kid at the dirtjumps to the biggest player in slopestyle occurred over a span of just a few years but remains one of the most monumental rises in mountain bike competition history.
