Giant’s new Reign Advanced E+ is their best descender yet.

The new Reign Advanced E+ is built for one thing—sending it downhill, hard. Everything about it is tuned to make it Giant’s best descending E-MTB yet.

Fully reimagined and redesigned from the previous generation Reign, the Reign Advanced E+ is built on a super strong and lightweight composite frame, a modified 170mm Maestro rear suspension setup all of which is powered by an updated E+ System with a powerful new 48-volt SyncDrive Pro 3 motor. Add a three-position flip chip that lets you adjust geometry for your riding style, a new headset flip chip for adjusting reach and the Reign is ready for whatever terrain you want to point it down.

Descend Like Luke Meier-Smith…

The Reign Advanced E+ features an updated Maestro suspension system with a new integrated lower link allowing a full 170mm of rear travel backed by a 180mm fork upfront. Maestro’s floating pivot keeps things active and efficient while you’re pedaling, and the progressive leverage curve makes it supple off the top but super supportive when things get rowdy.

Power Meets Precision

Giant bumped the system up from 36 volts to 48 volts, which means more power, less heat, and better efficiency all-round. The SyncDrive Pro 3 motor dishes out 90Nm of torque and up to 800 watts of peak power, so you get consistent support even when you’re spinning hard on the climbs. Paired with a lightweight composite frame, the Reign E+ tips the scales at just 22.3kg (size M)—impressive for a bike with this much muscle. The 48-volt EnergyPak 560 battery is built to last, too, good for up to 2300 charge cycles before it even starts to fade.

Built to Take a Beating

All this descending prowess comes at a price, bikes get hammered so Giant has brought some fresh ideas to the Regin to keep it in one piece under you savages. A dual-density battery cover doubles as full-length protection for the downtube—perfect for shuttles, lifts, or (lack of) tailgate pads. A new titanium skid plate is lighter, stronger, and smoother than aluminum, works alongside the MRP bash guard with elastomer damping, so you’ve got serious protection for your chain and chainring no matter how rough the trail gets.

On paper, the new Reign is looking dialled for those wanting to really push their descending to the next level. We’re patiently awaiting our test sled that will be getting a solid going over by the [R] crew in the very near future. Stay tuned… In the meantime, Rob Warner dropped a pretty sweet lil overview of the bike at it’s launch in Whistler…