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Go deep inside the inner sanctum of making the rubber that keeps us on the trail in this epic feature shot by the crew at Freehub Magazine with e*thirteen.

To say we learned something today is an understatement. With only three years of making tires under their belt,  e*thirteen has become a force in rubber MTB. Their line of tread uses a rubber compound adapted from Thailand’s underground moped racing scene. Yep, they race to win like the best in MotoGP!

From creating the molds and harvesting raw rubber to the final steps of curing, we get an incredible insight into the process behind every e*thirteen tire. Watch, learn and never see your tire in the same light again!

You can check the awesome Made with Love series of videos from FreeHub here.