Aaron Gwin is the reigning UCI World Cup title winner. When the cameras are rolling and the crowds are roaring, he’s the rider to watch. The quietly-spoken Californian lets his riding do the talking and as a result, he’s a man in demand.
The UCI World Cup season is relatively short however and outside of the white heat of the summertime battles, Aaron retreats to his native Cali. In a new series by long time sponsor Red Bull ‘Off-season’, we we get a solid insight into the man they call ‘The Gwinner’ and find out what really makes him tick.