BREAKING NEWS: XTR Di2 // Shimano goes wireless finally!
The wait is over, Shimano sure have taken their time coming to the ‘wireless’ electronic shifting party, however what they’ve...
Shimano
Shimano’s new XTR brakes offer loads of options!
Of course this isn’t the first time Shimano has offered 2 unique braking platforms within their top of the line...
Watch // This is Home – Brage Vestavik
Brage Vestavik’s journey to the forefront of freeriding began at home, making features from construction materials scattered around his backyard. As the years passed, he took his budding passion into the nearby forests, mimicking the many films he’d watched over...
TRAIL BORN // SHIMANO’s $10 Million USD Global Trail Advocacy Promise
SHIMANO is proud to announce its new Trail Born initiative aimed at helping increase and sustain mountain bike trails and...
Watch // All aboard ‘The Cool Bus’
What could be a better mode of transportation for five young B.C. shredders embarking on classic southern B.C. roadtrip than...
Shimano is bringing Automatic eBikes to us!
Are you ready for our robot overlords at Shimano to shift gears for us? We hear the grumbles. ‘I know when to shift gears’. Or ‘its just more tech that’ll break on the trails’. But it has to be said,...
Trackside // Steve Peat’s Evolution in the Santa Cruz Syndicate
Trackside, the latest Shimano Originals short film by Anthill Films, uncovers the winning formula of one of the greatest downhill...
So, why should I buy an e-MTB?
We all know the e-bike market continues to grow and as a result, attracting new riders who are starting their...
Lightfall // A Journey in Photography with Sterling Lorence
If there’s one human that’s done his absolute best to showcase just how incredible MTB is, it’s legendary MTB photographer Sterling Lorence. Lightfall follows his his process to get the perfect shot in the dark, misty mountains of Vancouver’s legendary...
