Watch // This is Home – Brage Vestavik
Brage Vestavik’s journey to the forefront of freeriding began at home, making features from construction materials scattered around his backyard....
Shimano
TRAIL BORN // SHIMANO’s $10 Million USD Global Trail Advocacy Promise
SHIMANO is proud to announce its new Trail Born initiative aimed at helping increase and sustain mountain bike trails and...
Watch // All aboard ‘The Cool Bus’
What could be a better mode of transportation for five young B.C. shredders embarking on classic southern B.C. roadtrip than an old skooly dubbed the Cool Bus? It’s a formula as old as dirt—gather a bunch of riding buddies, pile...
Shimano is bringing Automatic eBikes to us!
Are you ready for our robot overlords at Shimano to shift gears for us? We hear the grumbles. ‘I know...
Trackside // Steve Peat’s Evolution in the Santa Cruz Syndicate
Trackside, the latest Shimano Originals short film by Anthill Films, uncovers the winning formula of one of the greatest downhill...
So, why should I buy an e-MTB?
We all know the e-bike market continues to grow and as a result, attracting new riders who are starting their journey through the world of E-MTBs, so Shimano want to help them to level up and become confident riders. In...
Lightfall // A Journey in Photography with Sterling Lorence
If there’s one human that’s done his absolute best to showcase just how incredible MTB is, it’s legendary MTB photographer...
Brett Rheeder has eternal flow in CONTINUUM
Everything is connected. Each ride is an extension of the one before. Each reentry is a transition to the next...
Trail testing Shimano’s new AM5 shoes
Today Shimano has unveiled their 2022 shoe range for gravity and trail riding, which features a fresh line-up of SPD’s and flats. The first of the new models that we’ve had a chance to try out is the ‘mid-level’ trail...