Today, Intense Cycles announces “Intense Rider Direct”, making it easier than ever to upgrade to an Intense.

Soon, customers can choose to purchase from Authorised Intense Cycles dealers/shops or purchase bikes directly from Regardless of where a customer purchases a new Intense they can enjoy the same high-end, world-cup proven mountain bikes Intense has always offered for substantially reduced pricing.

“Our bikes are the best they’ve ever been, but the high pricing was keeping them out of reach for a large majority of riders.  We felt like we needed to find a way to bring the prices down so that more riders could experience our bikes first-hand”

Jeff Steber, Founder/Designer

The new website, is loaded with all the information you need to choose the right bike for you, get technical support, find answers to your questions, and learn more about our company’s rich heritage.

Australia-based customer service team

Got a question? Want some advice? You can rest assured that you can contact the Intense Cycles Aussie based customer service team for all your enquiries. Whichever Intense bike you choose, it will be delivered to your door 95% ready to ride, with just some small assembly required. Each bike comes with a free custom accessory box that includes all the specialty tools needed to finalise assembly (RRP $200). There is also a “how to” video on the website where Intense Factory Racing technical director, Chappy Fiene will guide you through each step of the process.

“The bike industry has changed,” “And the way we shop has changed. This new program is our plan to bridge the gap that can sometimes separate great riders from great bikes, and make it easier for riders everywhere to own a world-class bike brand like Intense.” 

Andrew Herrick, Intense CEO

To learn more, please visit